Study Melbourne – LIVE PROJECTS

How our video content helped attract International students to Melbourne and reinforce Victoria’s market position as Australia’s leading Education State

We produced a series of program videos to help Study Melbourne promote their LIVE Projects initiative to prospective international students

After producing a Brand Video for Study Melbourne, the team engaged Electric Street to develop a series of program videos to promote the LIVE projects initiative from the perspective of key program stakeholders including academic staff, students and corporate partners / volunteers. The videos included a combination of event footage, video interviews and animated content to explain the LIVE (Lead.Intern.Volunteer.Experience) initiative and highlight the unique “real world” experience available to international students . The videos were promoted on the Study Melbourne website, a dedicated campaign landing page (www.studymelbourne.vic.gov.au/live) and via YouTube and Social. Our work included:

  • 1 x Study Melbourne LIVE Projects Program Video (3 mins)
  • 1 x Study Melbourne LIVE Volunteers Program Video (3 mins)
  • 1 x Study Melbourne LIVE Volunteers Student Journey Video (90 secs)
  • 1 x Study Melbourne ISWP Program Video (3 mins)
  • 3 x Study Melbourne ISWP Program Partner Videos (60 secs)

Our Solution

1. We started with a LIVE Projects Program Video

Live Projects engages teams of diverse University students with the support of consulting mentors, to deliver 3-6 week business projects to clients including Victorian Agencies, Businesses and Community organisations.

LIVE Projects Program (3 mins)

Study Melbourne

2. We developed 2 x LIVE Volunteer Program Videos

The Study Melbourne Live Volunteers program helped students get ready to volunteer and connected them with over 200 volunteer opportunities in organisations across Victoria.

Live Volunteers Program (3 mins)

Study Melbourne

LIVE Volunteers – Clara’s Journey (90secs)

Study Melbourne

3. We applied our treatment to the International Student Welfare Program 

Study Melbourne is running the International Student Welfare Program, a grants program that provides funding for activities and partnerships to enhance the experience of international students living and studying in Victoria.

International Student Welfare Program (3 mins)

Study Melbourne

ISWP Program – Cricket Australia (60 secs)

Study Melbourne

ISWP Program – Act of Translation (60 secs)

Study Melbourne

ISWP Program – Refuge of Hope (60 secs)

Study Melbourne

THE RESULTS

  • We conducted video interviews with key stakeholders
  • We conducted video interviews with partners, mentors and international students to capture their unique experiences
  • We included overlay footage of international students participating in the initiative
  • We created animated branding devices and messaging assets to reinforce key information

This is looking great! I'll send through some feedback later today but it's definitely on the right track.

Senior Communications AdvisorInternational Education

it's looking great. We are all really happy with how it's shaping up!
Let's do the extra filming on Wednesday and have a look at another edit after that.
Many thanks.

Senior Communications AdvisorInternational Education

This is looking great. Feedback here has been really positive.
We are hoping to have this all finished by the end of the week if possible.

Senior Communications AdvisorInternational Education

The team is really happy with the final version... Well done.

Senior Communications AdvisorInternational Education

Thanks for sending these through. I think they are looking great and happy with the extra time allowed. Cheers

Senior Communications AdvisorInternational Education

Are you ready to flick the switch on your next video project?