Study Melbourne – LIVE PROJECTS
How our video content helped attract International students to Melbourne and reinforce Victoria’s market position as Australia’s leading Education State

After producing a Brand Video for Study Melbourne, the team engaged Electric Street to develop a series of program videos to promote the LIVE projects initiative from the perspective of key program stakeholders including academic staff, students and corporate partners / volunteers. The videos included a combination of event footage, video interviews and animated content to explain the LIVE (Lead.Intern.Volunteer.Experience) initiative and highlight the unique “real world” experience available to international students . The videos were promoted on the Study Melbourne website, a dedicated campaign landing page (www.studymelbourne.vic.gov.au/live) and via YouTube and Social. Our work included:
- 1 x Study Melbourne LIVE Projects Program Video (3 mins)
- 1 x Study Melbourne LIVE Volunteers Program Video (3 mins)
- 1 x Study Melbourne LIVE Volunteers Student Journey Video (90 secs)
- 1 x Study Melbourne ISWP Program Video (3 mins)
- 3 x Study Melbourne ISWP Program Partner Videos (60 secs)
Our Solution
1. We started with a LIVE Projects Program Video
Live Projects engages teams of diverse University students with the support of consulting mentors, to deliver 3-6 week business projects to clients including Victorian Agencies, Businesses and Community organisations.
2. We developed 2 x LIVE Volunteer Program Videos
The Study Melbourne Live Volunteers program helped students get ready to volunteer and connected them with over 200 volunteer opportunities in organisations across Victoria.
3. We applied our treatment to the International Student Welfare Program
Study Melbourne is running the International Student Welfare Program, a grants program that provides funding for activities and partnerships to enhance the experience of international students living and studying in Victoria.
ISWP Program – Cricket Australia (60 secs)
Study Melbourne
ISWP Program – Act of Translation (60 secs)
Study Melbourne
ISWP Program – Refuge of Hope (60 secs)
Study Melbourne
THE RESULTS
-
We conducted video interviews with key stakeholders
-
We conducted video interviews with partners, mentors and international students to capture their unique experiences
-
We included overlay footage of international students participating in the initiative
-
We created animated branding devices and messaging assets to reinforce key information