Study Melbourne – LIVE PROJECTS

How our video content helped attract International students to Melbourne and reinforce Victoria’s market position as Australia’s leading Education State

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We produced a series of program videos to help Study Melbourne promote their LIVE Projects initiative to prospective international students

After producing a Brand Video for Study Melbourne, the team engaged Electric Street to develop a series of program videos to promote the LIVE projects initiative from the perspective of key program stakeholders including academic staff, students and corporate partners / volunteers. The videos included a combination of event footage, video interviews and animated content to explain the LIVE (Lead.Intern.Volunteer.Experience) initiative and highlight the unique “real world” experience available to international students . The videos were promoted on the Study Melbourne website, a dedicated campaign landing page (www.studymelbourne.vic.gov.au/live) and via YouTube and Social. Our work included:

  • 1 x Study Melbourne LIVE Projects Program Video (3 mins)
  • 1 x Study Melbourne LIVE Volunteers Program Video (3 mins)
  • 1 x Study Melbourne LIVE Volunteers Student Journey Video (90 secs)
  • 1 x Study Melbourne ISWP Program Video (3 mins)
  • 3 x Study Melbourne ISWP Program Partner Videos (60 secs)

Our Solution

1. We started with a LIVE Projects Program Video

Live Projects engages teams of diverse University students with the support of consulting mentors, to deliver 3-6 week business projects to clients including Victorian Agencies, Businesses and Community organisations.

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LIVE Projects Program (3 mins)

Study Melbourne

2. We developed 2 x LIVE Volunteer Program Videos

The Study Melbourne Live Volunteers program helped students get ready to volunteer and connected them with over 200 volunteer opportunities in organisations across Victoria.

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Live Volunteers Program (3 mins)

Study Melbourne

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LIVE Volunteers – Clara’s Journey (90secs)

Study Melbourne

3. We applied our treatment to the International Student Welfare Program 

Study Melbourne is running the International Student Welfare Program, a grants program that provides funding for activities and partnerships to enhance the experience of international students living and studying in Victoria.

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International Student Welfare Program (3 mins)

Study Melbourne

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ISWP Program – Cricket Australia (60 secs)

Study Melbourne

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ISWP Program – Act of Translation (60 secs)

Study Melbourne

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ISWP Program – Refuge of Hope (60 secs)

Study Melbourne

THE RESULTS

  • We conducted video interviews with key stakeholders
  • We conducted video interviews with partners, mentors and international students to capture their unique experiences
  • We included overlay footage of international students participating in the initiative
  • We created animated branding devices and messaging assets to reinforce key information
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This is looking great! I'll send through some feedback later today but it's definitely on the right track.

Senior Communications AdvisorInternational Education
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it's looking great. We are all really happy with how it's shaping up!
Let's do the extra filming on Wednesday and have a look at another edit after that.
Many thanks.

Senior Communications AdvisorInternational Education
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This is looking great. Feedback here has been really positive.
We are hoping to have this all finished by the end of the week if possible.

Senior Communications AdvisorInternational Education
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The team is really happy with the final version... Well done.

Senior Communications AdvisorInternational Education
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Thanks for sending these through. I think they are looking great and happy with the extra time allowed. Cheers

Senior Communications AdvisorInternational Education

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