After producing a Brand Video for Study Melbourne, the team engaged Electric Street to develop a series of program videos to promote the LIVE projects initiative from the perspective of key program stakeholders including academic staff, students and corporate partners / volunteers. The videos included a combination of event footage, video interviews and animated content to explain the LIVE (Lead.Intern.Volunteer.Experience) initiative and highlight the unique “real world” experience available to international students . The videos were promoted on the Study Melbourne website, a dedicated campaign landing page (www.studymelbourne.vic.gov.au/live) and via YouTube and Social. Our work included:
- 1 x Study Melbourne LIVE Projects Program Video (3 mins)
- 1 x Study Melbourne LIVE Volunteers Program Video (3 mins)
- 1 x Study Melbourne LIVE Volunteers Student Journey Video (90 secs)
- 1 x Study Melbourne ISWP Program Video (3 mins)
- 3 x Study Melbourne ISWP Program Partner Videos (60 secs)
1. We started with a LIVE Projects Program Video
Live Projects engages teams of diverse University students with the support of consulting mentors, to deliver 3-6 week business projects to clients including Victorian Agencies, Businesses and Community organisations.
2. We developed 2 x LIVE Volunteer Program Videos
The Study Melbourne Live Volunteers program helped students get ready to volunteer and connected them with over 200 volunteer opportunities in organisations across Victoria.
3. We applied our treatment to the International Student Welfare Program
Study Melbourne is running the International Student Welfare Program, a grants program that provides funding for activities and partnerships to enhance the experience of international students living and studying in Victoria.
We conducted video interviews with key stakeholders
We conducted video interviews with partners, mentors and international students to capture their unique experiences
We included overlay footage of international students participating in the initiative
We created animated branding devices and messaging assets to reinforce key information
This is looking great! I'll send through some feedback later today but it's definitely on the right track.Senior Communications AdvisorInternational Education
it's looking great. We are all really happy with how it's shaping up!Senior Communications AdvisorInternational Education
Let's do the extra filming on Wednesday and have a look at another edit after that.
This is looking great. Feedback here has been really positive.Senior Communications AdvisorInternational Education
We are hoping to have this all finished by the end of the week if possible.
The team is really happy with the final version... Well done.Senior Communications AdvisorInternational Education
Thanks for sending these through. I think they are looking great and happy with the extra time allowed. CheersSenior Communications AdvisorInternational Education