Showcasing our favourite projects across the tourism & events sector
Providing premium content with a personal touch
As the world’s most liveable city, Melbourne has a lot to be proud of, and a lot to live up to. Over the last 5 years, Electric Street has supported the Visit Victoria team, as they have been able to showcase all that Melbourne has to offer, using a variety of content type across a huge range of channels locally and globally.
A highlight being an aerial clip we filmed as part of a ‘Grampians Footage Acquisition’ project, being used as the featured image in the latest Visit Victoria brand campaign. See image left.
White Night 2018
Six years since its inception, White Night is now an annual highlight of Melbourne’s cultural calendar. Capturing the imagination of 600,000 people across 12 continuous hours of art installations, exhibitions, films, lighting, projection, music and performance. We developed Artist Profiles and Event Highlights Packages for all 4 locations – Melbourne, Ballarat, Bendigo and Geelong.
Plus Minus Zero (45 secs)
Artist Profiles
Dreamscape (45 secs)
Artist Profiles
Shadow Play (45 secs)
Artist Profiles
Horizons (45 secs)
Artist Profiles
Metamorphosis (60 secs)
Artist Profiles
Ghosts of Eureka (45 secs)
Artist Profiles
Illumination Meditation (45 secs)
Artist Profiles
Lantasia Lights (45 secs)
Artist Profiles
Melbourne Highlights (60 secs)
Event Highlights
Ballarat Highlights (60 secs)
Event Highlights
Bendigo Highlights (60 secs)
Event Highlights
Geelong Highlights (60 secs)
Event Highlights
High Country – Cliff Picnic Experience
The High Country’s stunning mountains, valleys, rivers and lakes are perfect places for adventure and relaxation, year-round. Ski over the Alps in winter, and return in the warmer months to amble at a slower pace. Rest your legs at renowned wineries and provedores, or explore the region’s fascinating pioneer and bushranger history. Our brief was to showcase the High Country’s Cliff Picnic Experience.
Asian Football Cup
The AFC Asian Cup Australia 2015 kicks off in Melbourne on 9 January, with seven exciting matches scheduled for the sporting capital. We followed freestyle footballer, Kenneth, as he showed of his latest tricks to the Melbourne public in the lead up to the event.
Freestyle Football (90 sec Story Edit)
Asian Football Cup
Freestyle Football (60 sec Highlights Edit)
Asian Football Cup
Melbourne ESports Open
Ahead of the inaugural Melbourne Esports Open, Stephanie ‘Hex’ Bendixsen completed her ultimate Melbourne eTinerary. Working closely with the team at Visit Victoria, we filmed the footage, and the Video Services guys put an awesome edit together.
Grampians Footage Acquisition
Visit Victoria engaged with Electric Street to capture video of key destinations in the Grampians to leverage existing activity within the Wander Victoria campaign and any opportunities with Tourism Australia.
Melbourne Laneways Footage Acquisition
There’s always something new to discover in Melbourne’s hive of bustling, creative laneways, with their covert boutiques, famed restaurants and hole-in-the-wall cafes and bars.
The World’s 50 Best Restaurant Awards
A night of music, food trucks, comedy, and of course a live broadcast of the World’s 50 Best Restaurant Awards from Federation Square.
Aboriginal Heritage Walk
Melbourne’s Royal Botanic Gardens are a significant cultural site for the local Kulin (Koolin) people. We created a 3 min ‘Virtual Tour’ into their ancestral lands and gain an understanding of their rich history and thriving culture, and discover their connection to plants. The Aboriginal Heritage Walk has won a Victorian Tourism Award and it is one of the highlights of Tourism Australia’s Discover Aboriginal Experiences
Aboriginal Heritage Walk (3 min Story Edit)
Royal Botanic Gardens
Aboriginal Heritage Walk (60 sec Cutdown)
Royal Botanic Gardens
Royal Botanic Gardens Aerial Shoot
Melbourne’s Royal Botanic Gardens are a significant cultural site for the local Kulin (Koolin) people. We created a 3 min ‘Virtual Tour’ into their ancestral lands and gain an understanding of their rich history and thriving culture, and discover their connection to plants. The Aboriginal Heritage Walk has won a Victorian Tourism Award and it is one of the highlights of Tourism Australia’s Discover Aboriginal Experiences
WWE Super Show Down
The WWE Super Show-Down was to be held in Melbourne on October 6 at the MCG and Visit Victoria worked closely with WWE to ensure exposure of Melbourne to leverage off this global event. Visit Victoria secured WWE talent to promote Melbourne and regional Victoria (Yarra Valley) through a content piece that will include locations across Melbourne & Yarra Valley. We worked closely with the Visit Victoria team to film content ready for editing.
Rhonda Rousey Melbourne Experience (2 mins)
Promotional Reel
Visit Victoria Sport Accord Showreel
Visit Victoria welcomes important sporting infrastructure and events investment for the state. We helped deliver a ‘hype reel’ to showcase the latest in sport in Melbourne.
Visit Victoria International Showreel 2017
Visit Victoria’s International Marketing department is looking develop a showreel of key publicity achieved across all of its international markets for the financial year 2016 – 2017. The showreel will provide highlights from some of the best coverage achieved by our network of PR agencies around the world focusing on broadcast and video segments.
International Showreel (3 mins)
Hype Reel
THE RESULTS
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