The project goal was to educate Lifestyle Communities homeowners and prospects of our differentiation to retirement communities and provide transparency around our unique offering in a 2 minute video. We were able to work closely with the marketing team, and provide an approach that allowed us to maximise our shoot time, and provide 5 videos that were able to be used on a variety of blogs, landing pages and email newsletters. Speed to market was also a major driver for the project so we organised the shoot for week 1, and delivered the edits the next week.
5 videos that helped Lifestyle Communities differentiate themselves from retirement villages
We maximised our shoot time to help add value
- Video 1: A Different Model
- Video 2: The Sales Process
- Video 3: The Smart Buy Guarantee
- Video 4: Deferred Management Fee
- Video 5: 3 Reasons to Downsize
VIDEO 1: LAUNCH VIDEO
A Different Model
Our first challenge was to differentiate Lifestyle Communities from Retirement Villages. We asked James Kelly (Cofounder & Managing Director), Marion Wood (Sales Consultant) and Grace (Homeowner) a series of questions, including ‘In your view, what’s the biggest difference between Lifestyle Communities and a retirement village?’.
We were able to deliver an extremely authentic 2 min video, that was shared on blogs, landing pages and email newsletters.
Video 2
The Sales Process
Megan Allan (Sales Operations Coordinator) describes the sales process and walks us through what to expect when buying a home at Lifestyle Communities.
5 minute video uploaded onto website landing page.
Video 3
The Smart Buy Guarantee
The Lifestyle Communities Smart Buy Guarantee helps customers buy their new home secure in the knowledge they’re making a safe and wise decision.
1 minute interview based video lead by James and Marion.
Video 4
Deferred Management Fee
When we started Lifestyle Communities we didn’t have a Deferred Management Fee but we introduced it to ensure that we maintained a vested interest in the maintenance of the community and the way it presented.
90 second video lead by Marion…
Video 5
3 reasons to consider downsizing your home
There are many reasons for downsizing – but the most common reasons are; to feel safe and secure in a gated community, make genuine connections with like-minded people in a community where you know your neighbours and finally to free up cash that might be tied up in their larger home. James, Marion, Grace explain how downsizing can feel like creating a bigger life.
This 2 minute video was designed to send customers to visit the website or call one of the friendly Lifestyle Communities consultants to talk through the variety of options…
THE RESULTS
Our series of 5 videos were uploaded to blogs, landing pages and email newsletters, and helped provide customers with important information that they could use to help them make a decsion on whether or not they would buy a home at a Lifestyle Community.
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Business outcome 1
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Business outcome 2
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Business outcome 3
