Victoria University Polytechnic

Learning at VU Polytechnic

Project Overview

A campaign to communicate Victoria University Polytechnic’s brand positioning as the TAFE of tomorrow, and West Melbourne’s top choice VET provider.  Designed to drive brand awareness and applications for the mid-year student intake. 
Our ‘day in the life’ style videos capture the diversity of what a student is at the Polytechnic, and that every journey is different and unique.
Video Asset #1

Student journey's

Alexandra's journey

For Alex, flexible learning and the industry connections she has developed through her hands-on training is helping her get work ready.

Brian's journey

Brian talks about the benefits of practical, work-based training and VU Polytechnic's industry connections with the Western Bulldogs.

Meridith's journey

VU Polytechnic's focus on developing skills that get students work-ready has helped legal student Meredith gain a placement in the work place. The hands-on approach to learning is helping Meredith pursue her dream of becoming a barrister in the Supreme Court.

David's journey

VU Polytechnic's multi-million dollar, Sunshine campus trades facilities allow students like Dave to put the knowledge they learn in class into practice right away. Training with teachers with direct industry experience is a major benefit for Dave, who is hoping to open up his own business once he becomes a qualified carpenter.

Video Asset #2

Brand promo video

What does learning look like at VU Polytechnic?

At VU Polytechnic, learning is blended. Blended means paper-based theory is delivered through interactive and flexible e-learning, knowledge is applied in hands-on workshops and practiced in the work place or simulated environment so when you graduate you’re ready for the real world of work.

Video Asset #3

Facilities promo video

Discover VU Polytechnic's campuses and facilities

Learn about VU Polytechnic's state-of-the-art facilities.

Thank you to Electric Street for your creativity, dedication and professional service to assist the VU Polytechnic marketing team in 2018 and 2019 with a complete video brand refresh!

Marketing TeamVictoria University Polytechnic