Visit Victoria – Tourism & Events

Showcasing our favourite projects across the tourism & events sector

Providing premium content with a personal touch

As the world’s most liveable city, Melbourne has a lot to be proud of, and a lot to live up to. Over the last 5 years, Electric Street has supported the Visit Victoria team, as they have been able to showcase all that Melbourne has to offer, using a variety of content type across a huge range of channels locally and globally.

A highlight being an aerial clip we filmed as part of a ‘Grampians Footage Acquisition’ project, being used as the featured image in the latest Visit Victoria brand campaign. See image left.

White Night 2018

Six years since its inception, White Night is now an annual highlight of Melbourne’s cultural calendar. Capturing the imagination of 600,000 people across 12 continuous hours of art installations, exhibitions, films, lighting, projection, music and performance. We developed Artist Profiles and Event Highlights Packages for all 4 locations – Melbourne, Ballarat, Bendigo and Geelong.

Plus Minus Zero (45 secs)

Artist Profiles

Dreamscape (45 secs)

Artist Profiles

Shadow Play (45 secs)

Artist Profiles

Horizons (45 secs)

Artist Profiles

Metamorphosis (60 secs)

Artist Profiles

Ghosts of Eureka (45 secs)

Artist Profiles

Illumination Meditation (45 secs)

Artist Profiles

Lantasia Lights (45 secs)

Artist Profiles

Melbourne Highlights (60 secs)

Event Highlights

Ballarat Highlights (60 secs)

Event Highlights

Bendigo Highlights (60 secs)

Event Highlights

Geelong Highlights (60 secs)

Event Highlights

High Country – Cliff Picnic Experience

The High Country’s stunning mountains, valleys, rivers and lakes are perfect places for adventure and relaxation, year-round. Ski over the Alps in winter, and return in the warmer months to amble at a slower pace. Rest your legs at renowned wineries and provedores, or explore the region’s fascinating pioneer and bushranger history. Our brief was to showcase the High Country’s Cliff Picnic Experience.

Cliff Picnic Experience (45 secs)

High Country

Asian Football Cup

The AFC Asian Cup Australia 2015 kicks off in Melbourne on 9 January, with seven exciting matches scheduled for the sporting capital. We followed freestyle footballer, Kenneth, as he showed of his latest tricks to the Melbourne public in the lead up to the event.

Freestyle Football (90 sec Story Edit)

Asian Football Cup

Freestyle Football (60 sec Highlights Edit)

Asian Football Cup

Melbourne ESports Open

Ahead of the inaugural Melbourne Esports Open, Stephanie ‘Hex’ Bendixsen completed her ultimate Melbourne eTinerary. Working closely with the team at Visit Victoria, we filmed the footage, and the Video Services guys put an awesome edit together.

Hex play Melbourne (2 mins)

Melbourne ESports Open

Grampians Footage Acquisition

Visit Victoria engaged with Electric Street to capture video of key destinations in the Grampians to leverage existing activity within the Wander Victoria campaign and any opportunities with Tourism Australia.

Grampians Footage Examples (45 secs)

Footage Acquisition

Melbourne Laneways Footage Acquisition

There’s always something new to discover in Melbourne’s hive of bustling, creative laneways, with their covert boutiques, famed restaurants and hole-in-the-wall cafes and bars.

Melbourne Laneways Footage Examples (45 secs)

Footage Acquisition

The World’s 50 Best Restaurant Awards

A night of music, food trucks, comedy, and of course a live broadcast of the World’s 50 Best Restaurant Awards from Federation Square.

World’s 50 Best Restaurants Awards (30 secs)

Event Highlights

Aboriginal Heritage Walk

Melbourne’s Royal Botanic Gardens are a significant cultural site for the local Kulin (Koolin) people. We created a 3 min ‘Virtual Tour’ into their ancestral lands and gain an understanding of their rich history and thriving culture, and discover their connection to plants. The Aboriginal Heritage Walk has won a Victorian Tourism Award and it is one of the highlights of Tourism Australia’s Discover Aboriginal Experiences

Aboriginal Heritage Walk (3 min Story Edit)

Royal Botanic Gardens

Aboriginal Heritage Walk (60 sec Cutdown)

Royal Botanic Gardens

Royal Botanic Gardens Aerial Shoot

Melbourne’s Royal Botanic Gardens are a significant cultural site for the local Kulin (Koolin) people. We created a 3 min ‘Virtual Tour’ into their ancestral lands and gain an understanding of their rich history and thriving culture, and discover their connection to plants. The Aboriginal Heritage Walk has won a Victorian Tourism Award and it is one of the highlights of Tourism Australia’s Discover Aboriginal Experiences

WWE Super Show Down

The WWE Super Show-Down was to be held in Melbourne on October 6 at the MCG and Visit Victoria worked closely with WWE to ensure exposure of Melbourne to leverage off this global event. Visit Victoria secured WWE talent to promote Melbourne and regional Victoria (Yarra Valley) through a content piece that will include locations across Melbourne & Yarra Valley. We worked closely with the Visit Victoria team to film content ready for editing.

Rhonda Rousey Melbourne Experience  (2 mins)

Promotional Reel

Visit Victoria Sport Accord Showreel

Visit Victoria welcomes important sporting infrastructure and events investment for the state. We helped deliver a ‘hype reel’ to showcase the latest in sport in Melbourne.

Sport Accord (3 mins)

Hype Reel

Visit Victoria International Showreel 2017

Visit Victoria’s International Marketing department is looking develop a showreel of key publicity achieved across all of its international markets for the financial year 2016 – 2017. The showreel will provide highlights from some of the best coverage achieved by our network of PR agencies around the world focusing on broadcast and video segments.

International Showreel (3 mins)

Hype Reel

THE RESULTS

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What a weekend! Thank you for your flexibility in the lead up to and throughout the event and also for being punctual with the deliver of the images and highlights reel. The images and highlights reel are fantastic - the time-lapse is a great addition, I’m glad we were able to make it happen!

Project Executive White NightVisit Victoria

Just watched this edit, it’s fricking great!
I’ll have another watch and give you some feedback tomorrow.
Nice job!

Video Services ManagerVisit Victoria

Looks great – I think is a good amount of visual reference to the work, without revealing the entire thing!

Programming & Partnerships ManagerDAE White Night

Thanks for sending through the edit on the Liquid Sky video. Everyone loves the cut and feel of the video – great work!

Project Executive White NightVisit Victoria

Metamorphosis is good to go – no changes! Great work!

Project Executive White NightVisit Victoria

Thanks Chad, great work again! All looking good to me, looks like solid coverage across the board. Cheers

Video Services ManagerVisit Victoria

Nice work team, all approved!! Thanks again for all your hard work.

Video Services ManagerVisit Victoria

Are you ready to flick the switch on your next video project?