Victoria University
How our video content helped Victoria University (VU) launch their revolutionary First Year Model Program
Victoria University (VU) engaged Electric Street to develop customised video content and traditional marketing materials / assets to help launch their First Year Model across their website, social media and internal channels and promote the positioning that the VU First Year Model “puts students needs first”. Our work included:
- Logo Development
- Animated Branding Package
- 4 x 60 second Explainer Videos
- 8 x 15-30 second Testimonial Videos
- 4 x Social Ads / Animated GIF’s
- 2 x Digital Flyers / Handouts
- Open Day Vox Pops
Our Solution
1. We started with an Explainer Video
Communicating how the VU FYM Model worked in the simplest way possible. We created customised versions for School Leavers, Non-School Leavers & International Students.
2. We Interviewed VU Experts
Our interview videos included a “big question” super beside the VU Experts response. We also added animated content to help explain the more complicated elements of the program.
First Year Model – Get Industry Ready
Ian Solomonidis (90 secs)
First Year Model – Smaller Class Sizes
Ian Solomonidis (60 secs)
First Year Model – Single Focus Learning
Ian Solomonidis (45 secs)
3. We Created Ads for Social
We created a series of social tiles to reinforce the key campaign messages of the VU First Year Model to school-leavers looking to commence first-year University which were posted to the VU Facebook page
Square format stills
Square format video clips
FYM – Australia First
10 secs
FYM – Industry Ready A
10 secs
FYM – Industry Ready B
10 secs
FYM – Revolutionising
10 secs
Square format animated gifs
4. We created Flyers for key Events
We developed flyers which incorporated elements and key messaging from the Explainer Video. These flyers were distributed at VU Open Days to help increase awareness of the VU First Year Model Program and to drive traffic to the VU website for potential students to view the Video
5. We conducted Vox-Pops at the VU Open Day
Our Electric Street Video Crew attended the VU Open Days and conducted vox-pop interviews with attendees… (what was produced and where was it promoted)
First Year Model – Understanding Assessments
David Day (90 secs)
First Year Model – An Immersive Approach
John Weldon (45 secs)
First Year Model – Less stress, More focus
Troy Flores (45 secs)
THE RESULTS
The combination of video content and traditional marketing material we developed helped VU successfully launch their First Year Model program and attract the attention of their target audience whilst reinforcing VU’s positioning as a dynamic, innovative and agile University.
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International student success skyrockets with VU’s First Year Model
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Rolled out across all VU Higher Education Degrees by 2020